CNV + Centraal Beheer
Designed and built a campaign website for CNV and Centraal Beheer, one of the largest trade unions and insurers in the Netherlands, with Lukas Hietkamp.
- Role
- Design + front-end
- Period
- 2018
- With
- Design and development by Frank Spin, Concept by Lukas Hietkamp
The problem
The campaign combined two large organizations, so the website needed one shared story and one clear route to action.
Approach
Together with Lukas Hietkamp, I designed and built a campaign flow that aligned message, identity, and call-to-action.
Outcome
The campaign launched with one destination that felt clear and easy to navigate.
What changed
- Shared campaign message across both partners.
- Straight page flow from message to action.
- Responsive front-end for broad reach.
