Built the website for HDD Group, a Benelux distributor of fitness concepts and importer of Les Mills, with Fitbrand.
Project context
Challenge
HDD Group represents multiple fitness concepts, so the site had to communicate breadth without becoming confusing.
Approach
I built the site with Fitbrand around clear concept pages and practical information architecture for partners and prospects.
Outcome
Visitors can quickly understand what HDD Group distributes and where each concept fits.
Impact
- Clearer B2B positioning for a multi-brand distributor.
- Better overview of programs and partnerships.
- Maintainable full-stack structure for updates.
