HealthCity
Designed the international website for HealthCity, one of the largest fitness club chains in the Netherlands, with Fitbrand.
- Role
- Design
- Period
- 2010
- With
- Design by Frank Spin, Concept and branding by Fitbrand
The problem
HealthCity needed an international site direction that could scale across markets while staying consistent with the brand.
Approach
With Fitbrand, I designed the digital framework and key templates to balance club identity, readability, and navigation clarity.
Outcome
The project delivered a strong design base for an international web presence.
What changed
- Consistent visual direction across international touchpoints.
- Clearer navigation model for broad audiences.
- Reusable design foundation for further rollout.