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Jarno Duursma

Designed and built a self-manageable WordPress site for Jarno Duursma, a trendwatcher, moderator, and speaker.

Role
Designer - Full-Stack
Period
2020
With
Design and development by Frank Spin
Main preview of the Jarno Duursma project

The problem

Jarno's work spans speaking, moderation, and thought leadership, so the site needed flexibility without requiring developer support for every update.

Approach

I designed and built a modular WordPress setup with straightforward editing flows and clear content sections.

Outcome

Jarno can manage the site independently while keeping the presentation coherent.

What changed

  • Self-manageable platform for a busy personal brand.
  • Clear positioning across multiple professional roles.
  • Future-proof structure for ongoing content.