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Jarz

Designed and built the WordPress website for Jarz, a multi-concept fitness company, with Fitbrand.

Role
Designer + Full-stack
Period
2017
With
Design and development by Frank Spin, Concept by Fitbrand
Main preview of the Jarz project

The problem

Jarz runs multiple fitness concepts, so one website had to serve different audiences without becoming fragmented.

Approach

I designed and built a WordPress structure with Fitbrand that organizes each concept clearly while keeping one consistent brand layer.

Outcome

Visitors can navigate the full offer faster, and editors can maintain content across concepts.

What changed

  • Unified digital presence for a multi-concept business.
  • Clearer navigation between concept pages.
  • Flexible CMS setup for ongoing updates.