LXR
Designed and built the website for LXR, an innovative fitness concept, with Fitbrand.
- Role
- Design + Full-stack
- Period
- 2016
- With
- Design and development by Frank Spin, Branding and concept by Fitbrand
The problem
LXR introduced a less familiar fitness concept, so the site needed to explain value fast for new visitors.
Approach
With Fitbrand, I designed and built a full-stack site that combines brand energy with clear service explanation and predictable page flow.
Outcome
The concept became easier to understand, which improved first-time orientation.
What changed
- Clearer explanation of an innovative offer.
- Consistent brand expression across pages.
- Responsive experience for desktop and mobile users.
