Payt Software
A 7-year partnership rebuilding their web presence from a slow WordPress site to a fast, multilingual marketing machine. The new site loads in under a second and lets their team update content without touching code.
- Period
- 2017 - 2024
- Role
- Design engineering lead
- Website
- paytsoftware.com
- Stack
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Hugo
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Alpine.js
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Netlify
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Tailwind CSS
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Decap CMS
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Challenge
Payt's growth outpaced the website. The old WordPress setup was slow to update and hard to keep consistent across markets and campaigns.
Approach
Over multiple iterations, I redesigned key templates, migrated the site to a static architecture, and set up a workflow that marketing can manage without developer support.
Outcome
The result is a fast multilingual site that supports both brand pages and campaign pages, without engineering dependency for routine content changes.
Impact
- Sub-1-second load time on core marketing pages.
- Seven-year delivery partnership with continuous platform improvements.
- Marketing team can publish and localize content without developer support.
Credits
Design by Frank Spin
Development by Frank Spin
