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Frank Spin
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SS Rotterdam

Redesigned the website for SS Rotterdam, a former Holland America Line ship that is now a hotel.

Role
Designer + Front-end
Period
2016
Stack
Design, Front-end, HTML, Bootstrap
With
Design and front-end development by Frank Spin. Concept by DBK
Main preview of the SS Rotterdam project

The problem

SS Rotterdam combines heritage and hospitality, so the redesign had to modernize the site without losing the ship's character.

Approach

I redesigned and built the front-end with DBK, using a clear structure for guests while preserving the brand's visual identity.

Outcome

The hotel ship received a contemporary digital experience that still feels true to its history.

What changed

  • Modernized website for a historic hospitality brand.
  • Improved usability across key guest journeys.
  • Consistent front-end implementation at scale.