Congressus

The problem

Congressus serves different audiences, but the previous site treated them the same. Boards, committees, and associations had trouble finding relevant information quickly.

Approach

I simplified the information structure, clarified the page hierarchy, and built the new site in WordPress with reusable templates for product, onboarding, and support.

Outcome

Visitors can now self-navigate more easily, and the team can publish updates without rebuilding layouts each time.

What changed

• Clearer navigation for product, onboarding, and support topics.
• Faster internal publishing with reusable templates.
• Stronger conversion flow from awareness to contact.