Frits van der Werff
Designed and built the website for Frits van der Werff, a local sports complex, with Fitbrand.
- Role
- Design + Full stack
- Period
- 2018
- With
- Design and development by Frank Spin, Concept and branding by Fitbrand
The problem
The sports complex serves different audiences, so the site had to present varied activities without feeling fragmented.
Approach
I combined Fitbrand's concept and branding direction with a full-stack build organized around clear sections and predictable page patterns.
Outcome
Visitors can find relevant information faster, and the complex has one consistent digital profile.
What changed
- Unified presentation for a broad sports offering.
- Improved navigation for local visitors.
- Clear structure for content maintenance.
