Their internal tool was slowing down the team. Redesigned the entire web app interface and rewrote the front-end in Tailwind CSS, resulting in a 40% improvement in daily active user engagement.
Project context
Challenge
The app grew fast and the interface became uneven across modules. Routine tasks took too many clicks, and front-end updates often caused regressions in other parts of the product.
Approach
I started with the highest-traffic user journeys, then rebuilt the UI as a shared component system in Tailwind CSS. Product and support teams reviewed each iteration before release.
Outcome
The interface became easier to scan and faster to use, and the codebase is now much easier to extend when new features are added.
Impact
- 40% improvement in daily active user engagement.
- Shorter release cycles because new UI flows reused shared components.
- Lower front-end bug volume after launch.
